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CASE STUDY · META ADS · TASHKENT · UZBEKISTAN

Meta Ads for Peptides in Tashkent

Traffic to Telegram → 145 conversations → 11 sales

We have been running Meta Ads for a peptide project in Tashkent for several months. The client's main product is retatrutide. Traffic from Meta Ads is sent to Telegram, where potential buyers stay inside the funnel, continue seeing content and can start a conversation with a sales manager.

SALES 11 in September
CONVERSATIONS 145 with potential buyers
TELEGRAM 686 new subscribers
AD SPEND $582 during September
A subscriber is an intermediate KPI. The real business goal is conversations and sales.
See the numbers ↓
01

The project

PRODUCT Peptides

Main advertising focus — retatrutide.

GEO Tashkent
Traffic source Meta Ads
Funnel Telegram
Status Ongoing
02

Why we send traffic to Telegram

The lead stays

Once subscribed, the channel remains in their Telegram.

Content keeps working

The project can keep warming up the audience after the first ad interaction.

Questions are one message away

A potential buyer can quickly contact the sales manager for more details.

META ADS → TELEGRAM → CONVERSATION → SALE
A website visitor may leave and never come back. Telegram keeps the audience connected to the project.
03

What we tested

01 Hooks

Different angles around the weight-loss topic.

02 First seconds

Opening shots, copy and video pacing.

03 Creative angles

Which versions generated subscribers and conversations.

WE LOOKED BEYOND CTR Click → subscriber → conversation → sale
04

One of the creatives we actually ran

A real AI video from the advertising campaign. Similar creatives were launched in multiple variations.

Real advertising creative
META ADS TASHKENT
AI VIDEO One of the campaign variations
05

September in numbers

SALES 11
The commercial outcome

At the same time, the sales conversations show that conversion can still be improved on the client's sales side.

Conversations 145
Subscribers 686
Ad spend $582.56
Clicks 3,454
$0.17 CPC
2.72% CTR
$3.24 CPM
127,161 impressions
WEEK 4

After optimization

$205 ad spend
358 subscribers
$0.57 per subscriber
After optimization, stronger ad sets were generating subscribers at roughly $0.40–0.60 each.
CAMPAIGN REPORT 01.09.2026 — 30.09.2026
Meta Ads campaign report for peptide marketing in Tashkent, September 2026
Open ↗
06

Where the next growth opportunity is

Not in more traffic.

686 → 145 → 11
subscribers conversations sales
We reviewed the sales conversations. The same volume of incoming leads can generate more sales.
07

How we lowered the cost

01 Test
→
02 Cut weak ads
→
03 Scale winners
WORKING RANGE $0.40–0.60

per Telegram subscriber

ACTIVE PROJECT

We are still working with the client

New creatives. New tests. Scaling winning ad sets.

The next growth point — stronger handling of incoming leads.
09

Questions about the case

Why send traffic to Telegram? +
After subscribing, the potential buyer stays inside the channel, keeps seeing the content and can contact the sales manager directly.
What matters more: subscribers or sales? +
Sales are the final business goal. Subscriber cost is an intermediate KPI used to measure the upper part of the funnel.
How much did a Telegram subscriber cost? +
Blended CPL for the full month was around $0.85. After optimization, stronger ad sets were generating subscribers at approximately $0.40–0.60.
What creatives did you use? +
The main format was AI-generated video. We tested different hooks, opening scenes, copy and creative angles.
Is the project still active? +
Yes. We have been working with the project for several months and continue running campaigns.
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This case study describes marketing activity and advertising performance. It is not medical advice.